
Here at Rovers Return Dog Training & Behaviour, Leicestershire, we believe that most dog bites aren't caused by "bad" dogs—they are caused by a breakdown in communication.
Dogs are incredibly expressive animals, but they don't speak human. When they are stressed, uncomfortable, or frightened, they use body language and their voice (barking and growling) to ask for space.
If we miss or ignore those signs, they are forced to use the only definitive tool they have left: their teeth.
Preventing dog bites is all about education. Today, we’re sharing some vital, life-saving advice on how to understand man’s best friend, how to safely approach (or not approach) dogs, and what to do in an emergency.
It’s easy to think, "It won't happen to me," or "My family dog would never." However, the data tells a different story. Dog bite incidents across the UK have risen sharply over recent years.
Hospital Admissions: In England alone, hospital admissions for dog bites topped 10,600 in a single year (2023/24).
The Adult Trend: While we often worry most about children, NHS data shows that the sharpest increase in dog bite injuries over the last generation has actually been among adults.
Close to Home: Approximately 70% of dog bites occur in the home environment, usually involving a family pet or a dog well-known to the victim.
These numbers aren’t meant to scare you; they are a wake-up call. We need to do better at understanding what dogs are trying to tell us.
We have all been told at some point: "Put your hand out, so the dog can sniff you."
From a dog’s perspective, a human walking directly toward them and shoving an open hand right into their face isn’t polite—it’s confrontational and threatening. If a dog is already nervous or guarding its space, an outstretched hand looks like a weapon or an invasion of privacy, which can trigger a defensive snap.
We have found that initially, dogs like to sniff around your feet.
What to do instead:
Let the dog's nose do the work from a distance. Keep your hands relaxed at your sides. If the dog wants to interact, they will choose to cross the distance to sniff your shoes or legs. If they stay back, respect their choice. Ignored dogs are safe dogs.

A – Ask the Owner: Always ask permission first. Never assume a dog is friendly just because it looks cute or is wagging its tail (a wagging tail can sometimes mean high arousal or anxiety, not happiness!).
B – Body Language Check: Look at the dog. Is it cowering? Are its ears pinned back? Is it freezing and staring intensely? Is the body stiff? If you see any of these signs, do not approach, even if the owner says it’s okay.
C – Curve Your Approach: In the canine world, walking in a straight, direct line toward someone is aggressive. Approach at a slight angle, stand sideways to the dog (which is far less threatening than facing them head-on), and let them make the final move.
3. What to Do If an Unknown Dog Approaches You
It can be terrifying if a loose, unknown, or potentially aggressive dog approaches you while you’re out for a walk. The natural human instinct is to scream, wave our arms, or run away. Do not do this. Running activates a dog’s predatory chase drive, turning a curious dog into a chasing dog.
Instead, teach your children and practice yourself the golden rule: Be like a tree.
If an unfamiliar dog approaches you aggressively or too quickly:
Freeze exactly where you are. Plant your feet firmly into the ground like roots.
Bring your hands in close to your body, crossing your arms or folding your hands under your chin. Do not wave your hands around.
Do not stare at the dog. In dog language, direct eye contact is a challenge. Watch your feet or look at the ground.
Do not scream or shout. Wait quietly until the dog loses interest and moves away, or until help arrives.
Dogs rarely bite unexpected, without any warning signs. More often, humans misread and ignore the communication that dogs are showing. They use a series of subtle signals first. If we ignore the subtle signs, they have to get louder.

Body Language Is Communication, You Just Need To Understand What They are Saying
Licking lips, yawning, blinking, means that I am feeling a bit stressed/uncomfortable.
Turning head away, walking away -Please leave me alone, I need space.
Tucking tail, pinning ears back - I am frightened.
Freezing, stiffening body, growling - Back off right now, or I will defend myself.
By changing how we interact with dogs, we can dramatically reduce the risk of bites and build safer, happier communities across Leicestershire.
While we often look to data for answers, current UK records on dog bites lack crucial details—most notably, the breed of the dog involved is rarely documented. This means there is no definitive statistical evidence proving one breed is inherently more likely to bite than another.
The reality is that any dog, regardless of its breed, is capable of biting under the right circumstances. A dog's breed is only a small piece of the behavioural puzzle; genetics, early socialization, health, pain levels, and the immediate environment play a far more significant role in how a dog reacts.
Sam, head trainer at Rover's Return Dog Training & Behaviour, is a certified dog bite educator
Highly Qualified Behaviourist
Highly Qualified Behaviourist
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